PRODUCT DESIGNER · SAAS & HEALTHCARE
Designing five-star experiences that turn curiosity into repeat customers
Brand
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Product design
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Strategy
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Experience
SELECTED WORK
No "Book now" button. So every word had to do its job.
Making a phone call or referral request feel like a clear, confident next step.
WEBSITE · HEALTHCARE · COOK HOSPITAL
Additional Case Studies (Available Upon Request)
Products, brands, and campaigns
B2B SaaS | Email Analytics Dashboard Redesign for User Retention
B2B SaaS | Customer Onboarding Flow Strategy & UX Writing
B2C EdTech | Landing Page Redesign for Improved Lead Generation
Curiosity is a lead. I treat it like one.
HOW I WORK
02
One story. Every channel.
From ad to first login, the experience should be aligned and consistent.
01
Start where they start
Every project begins where the user is. Not where we want them to be.
03
Design for repeat users.
A good first visit earns a second. A good first year earns a renewal—and a referral.
ABOUT MOI
SaaS. EdTech. Healthcare. I've built the dashboard, the landing page, and the renewal email. I design each step knowing what comes after.
With over a decade of experience designing products—and the marketing campaigns around them—I bring insight, depth, and life into my design projects.